(If you are reading this by email, you might not see the pictures , so may I suggest you visit the WordPress blog itself so you can see what I’m talking about)
I’ve never been much good at visual artwork. Back in 2010 when I first started the Post Peak Medicine book and website, a reader was kind enough to draw a logo for me, which looked like this:
It’s pretty basic, but it stood me in good stead for the last 8 years, so thanks again, Kimyo from the Hubbert’s Arms forum, whoever you are.
But time has moved on, the logo is starting to look a bit dated, and as I now have a number of publications available for download on the Post Peak Medicine Website, with more in the pipeline, I decided I needed a new and flashier logo to put on all of them and give the website a more unified and upmarket feel. The fact is, people don’t take you seriously unless you have a good logo. Big corporations know this, which is why they spend millions designing their logos.
So I decided to have a go. As I’ve already said, graphic design is not my strong point, and many days passed while I laboured, with much wailing, gnashing of teeth and imbibing of wine and aspirin in the process. Eventually, out came the new logo which looks like this:
Cool, huh? Now everyone will take me seriously. Or maybe not. Anyway, a lot of thought has gone into the symbolism contained within the logo. The serpent is an longstanding symbol of the medical profession, dating from ancient Greek times. The wavy lines in the middle of the circle symbolise the basics of peak oil theory: the first curve represents discovery of oil, the second curve production of oil, and the two peaks are separated by around 40 years, after which both curves are in decline. And “Post Peak Medicine”…well, that speaks for itself.
Big corporations usually have some sort of slogan or mission statement, you know, “Forward Together” or something like that. I drew the line at that though. If Post Peak Medicine had a corporate slogan it would be something like “Look out below”.
Slaynt vie, bea veayn, beeal fliugh as baase ayns Mannin